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Joint

Cafe unlike any other.

Menu

I draw significant inspiration from the work of Andreas Wannerstedt, a 3D artist based in Sweden. Following Joint's rebranding a month before the menu shoot, I opted for a minimalistic stage direction approach, much like Andreas's work. His art revolves around nature, manipulating light and shadows, and incorporating organic shapes derived from trees and raw materials. This infusion of earthy elements into his art humbles the viewer and adds a profound sense of natural authenticity, which resonates deeply with me.

Video Campaigns

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