CHEFS
Saudi Arabia’s one of the most exotic places to visit for meat lovers. To work with chefs is to define what food truly means, the reach of this brand is more than any i’ve worked with yet it has the most potential to inspire.
MENU
The moment viewer looks at the photos gets the sensation of fire playing a huge role in the making of the food, Inspired by their cooking process i wanted to imitate that feeling throughout the menu with warm strong tones and highlights, the roughness, rigidness and masculinity of the brand was also elevated further by the textured wooden piece used as food stage. Deep shadows merged with dark wood and moody edit does justice to this brand.
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